Today, Strategic Vision announced the results of its Total Quality Impact awards, and here at Lion Country Kia, we were excited to see that Kia earned recognition as the highest quality brand under $26,000. The TQI study surveyed more than 39,000 new-car owners, and is considered the most complete measure of the quality of a new vehicle.
Sorento and Sedona both scored highest in their categories, helping Kia to the overall victory. Sedona was praised for its craftsmanship and features, earning the highest TQI score in the minivan category. Sorento impressed with its excellent value and design, topping the mid-size CUV segment.
“The latest Strategic Vision Total Quality Impact data is further proof of the ‘New Kia’s’ standing as a leader in design, quality, technology and value,” said Orth Hedrick, vice president of product planning, Kia Motors America. “The Sorento and Sedona are prime examples of Kia’s commitment to surpassing consumers’ expectations in everything we do, and the Total Quality Impact recognition is especially gratifying as it represents the voice of our customers.”
Kia Motors Recognized As One Of The Highest Quality Brands In The Auto Industry By Strategic Vision https://t.co/df0m5MHBZL
— thenewsmarket.com (@tnmalerts) June 16, 2016